Towels are an everyday essential that add more than just colour and pattern to your bathroom. And the feeling of finishing a relaxing bath session by rolling inside a plush and fluffy bath towel is incredible. Have you ever used luxury hotel towels in a five-star hotel and loved them so much that you just wanted to keep them with yourself? Frankly speaking, we all have the same urge every time we enter a luxury hotel! After all, a towel that is incredibly soft, long-lasting, and has good moisture retention capacity, is always on your wish list.
If you are a hotelier, you might already know that luxury towels are one of those amenities that empower a guest’s experience of staying in a hotel. But, did you know that one of the most important factors that need to be considered while choosing the right towels for your hotel bathroom is the GSM? You may have seen this term but do you know what it actually means and why it matters so much? In this guide, we will discuss everything that you need to know about the role of GSM in towels. Keep reading till the end.
What does GSM mean?
GSM stands for “grams per square meter” and is a measure of a towel’s weight. Ranging between 300 to 900, the GSM is directly aligned with a towel’s performance, feel, and quality and is used for both cotton and bamboo towels. Towels that have a lower GSM tend to be less dense and fail to absorb much water. Luxury hotel towels, on the other hand, often have a higher GSM which indicates that they are softer, thicker, and offer superior absorbency than regular towels.
Why does GSM in towels matter?
As mentioned earlier, a luxury hotel towel can vary anywhere between 300 to 900 GSM, and the higher the number, the heavier and thicker the towel. A lot of people don’t like heavyweight luxury towels because managing them once they get wet can be challenging. If you live in the UK or surrounding areas and want to tackle this weight problem, contact a reputable towels supplier in UK and buy luxury towels that are neither too light or too heavy; that is, towels that have a medium weight.
However, a lighter-weight GSM towel feels lighter and a bit less plush but will be easier to wash. On the other hand, towels with high GSM are super-soft and highly absorbent but can be challenging to wash. So, the choice is completely yours!
Types of Towel Weights and Their Importance
300-400 GSM: These towels are thinner and lightweight which means that they’ll dry faster and make them ideal for a gym towel or a kitchen towel. However, these types of towels are rougher in texture than their counterparts and can’t be used as bath towels.
400-600 GSM: Most bathroom towels fall inside this scope of thickness. A towel in the 400 to 600 GSM range is considered mid-weight and is easy to care for. These towels are soft, absorbent, and offer a luxurious post-bathing experience.
Did you know, one of the reasons behind the popularity of Turkish cotton towels is that they weigh between 500-600 GSM which can offer you the level of comfort that you have been looking for.
600-900 GSM: These types of towels are extremely absorbent, comforting to be wrapped in, and kind to the skin. However, being heavier in weight, they take longer to dry off.
The Bottom Line:
If you prefer lightweight and quick drying features, select a towel collection with a lower GSM. If you enjoy thick and heavy towels, a higher GSM will be more suitable. Should you be looking for the best towels at reasonable rates, reach out to us. At Soft Touch Linens, we provide an exclusive collection of luxury hotels towels that are available in various materials, colours, and sizes. For more details, visit our website.