What is GSM in Luxury Hotel Towels and Why does It Matter?

Towels are an everyday essential that add more than just colour and pattern to your bathroom. And the feeling of finishing a relaxing bath session by rolling inside a plush and fluffy bath towel is incredible. Have you ever used luxury hotel towels in a five-star hotel and loved them so much that you just wanted to keep them with yourself? Frankly speaking, we all have the same urge every time we enter a luxury hotel! After all, a towel that is incredibly soft, long-lasting, and has good moisture retention capacity, is always on your wish list.

If you are a hotelier, you might already know that luxury towels are one of those amenities that empower a guest’s experience of staying in a hotel. But, did you know that one of the most important factors that need to be considered while choosing the right towels for your hotel bathroom is the GSM? You may have seen this term but do you know what it actually means and why it matters so much? In this guide, we will discuss everything that you need to know about the role of GSM in towels. Keep reading till the end.

What is GSM in Luxury Hotel Towels and Why does It Matter?

  • What does GSM mean?

GSM stands for “grams per square meter” and is a measure of a towel’s weight. Ranging between 300 to 900, the GSM is directly aligned with a towel’s performance, feel, and quality and is used for both cotton and bamboo towels. Towels that have a lower GSM tend to be less dense and fail to absorb much water. Luxury hotel towelson the other hand, often have a higher GSM which indicates that they are softer, thicker, and offer superior absorbency than regular towels.

  • Why does GSM in towels matter?

As mentioned earlier, a luxury hotel towel can vary anywhere between 300 to 900 GSM, and the higher the number, the heavier and thicker the towel. A lot of people don’t like heavyweight luxury towels because managing them once they get wet can be challenging. If you live in the UK or surrounding areas and want to tackle this weight problem, contact a reputable towels supplier in UK and buy luxury towels that are neither too light or too heavy; that is, towels that have a medium weight.

However, a lighter-weight GSM towel feels lighter and a bit less plush but will be easier to wash. On the other hand, towels with high GSM are super-soft and highly absorbent but can be challenging to wash. So, the choice is completely yours!

  • Types of Towel Weights and Their Importance

300-400 GSM: These towels are thinner and lightweight which means that they’ll dry faster and make them ideal for a gym towel or a kitchen towel. However, these types of towels are rougher in texture than their counterparts and can’t be used as bath towels.

400-600 GSM: Most bathroom towels fall inside this scope of thickness. A towel in the 400 to 600 GSM range is considered mid-weight and is easy to care for. These towels are soft, absorbent, and offer a luxurious post-bathing experience.

Did you know, one of the reasons behind the popularity of Turkish cotton towels is that they weigh between 500-600 GSM which can offer you the level of comfort that you have been looking for.

600-900 GSM: These types of towels are extremely absorbent, comforting to be wrapped in, and kind to the skin. However, being heavier in weight, they take longer to dry off.

The Bottom Line:

If you prefer lightweight and quick drying features, select a towel collection with a lower GSM. If you enjoy thick and heavy towels, a higher GSM will be more suitable. Should you be looking for the best towels at reasonable rates, reach out to us. At Soft Touch Linens, we provide an exclusive collection of luxury hotels towels that are available in various materials, colours, and sizes. For more details, visit our website.

Hotel Towels Supplier UK

What are the Things to Consider When Buying Hotel Towels?

Is there anything better than wrapping yourself up in a beautifully fluffy, wonderfully soft, and sumptuously plush towel after a relaxing bath or shower?No, right? The same thing goes with your guests.

Whether your guests are enjoying a weeklong vacation oronly spending the night, you will want to make sure they feel right at home with the luxury of quality hotel towels.

Being a hotelier, you might already know that soft, fluffy towels are the first thing guests notice when entering a hotel bathroom.

However, the real problem arises when you have to choose the best luxury towels from a myriad of options. The internet today is flooded with countless suppliers claiming to be the best hotel towels supplier in UK. With so many varieties and features, selecting the perfect luxury towels can be a daunting process, especially if you’re a last-minute shopper. But don’t worry! We’re here to simplify your shopping experience and tell you how to choose the ideal luxury towels in no time.

Hotel Towels Supplier UK

Factors to Consider When Choosing Hotel Towels

  • The weight of the towel

One of the important things that you have to take into consideration when buying a towel is its weight typically measured in GSM (gram per square meter). A towel with a higher weight gives a feeling of being premium. When visiting a website selling hotel bath products online, select one that has more than 500 GSM units. If you buy towels with lower GSM units, your guests may not experience the soft and lush feel that a premium towel provides.

  • Material

Did you know cotton also has varieties? You visit an online linen store and find Turkish, Egyptian, organic and Pima cotton on one hand while Microfiber and Bamboo on the other. Too confusing? Don’t worry! We’ll simplify it for you. Cotton towels are undoubtedly the best, but Turkish cotton towels particularly are ‘functional beauty’.

Towels made of Turkish cotton have long fibers that make them extra durable and offer a softer feel. Besides offering a gentle touch to the skin, these towels become fluffier with every wash.

  • Towel construction

When checking the various online stores or shops, you will come across dozens of luxury towels that look and feel so similar that it is hard to tell the difference. But where there is a will, there is a way! Remember, the more the weight, the longer is the length of the loops. This means that if a luxury towel is composed of  heavier weight, it has a better absorption power than any less weight of towels.

Being a renowned hotel towels supplier in UK, we have come up with a wide variety of towel sizes which are meant for a specific purpose. Some of the most commonly available hotel towels are bath mat, bath towel, wash cloth, and hand towel, among many others.

  • Color

White is arguably the best color when it comes to choosing towels for your hotels. White hotel towels add a luxurious look to your hotel bathroom and hence, white has always been the statement color of the hospitality industry. However, to keep with the latest trend that is in vogue, you can go for other colors (in pastel or solid colors) according to your bathroom decor. Your guests will simply love the change!

The Bottom Line

Towels of high quality, colour, and texture can give your esteemed guests the right amount of comfort. If you follow the above-mentioned tips while selecting hotel bath towels, you can get hold of the right one that is durable and enhances the overall experience of your patrons.

Searching for the best hotel towels supplier in UK to buy luxury bath linens online? Visit Soft Touch Linens, the luxury linens store selling premium quality bath towels, bathrobes, bath mats, bedroom products and more.