You’re at the most popular bath linen store, trying to get your hands on the softest, fluffiest and highly absorbent bath towel. You look at the shelves to find various towel fabrics. There’s cotton, microfiber, polyester, bamboo, Egyptian cotton and many other fabrics. Also, there are towels from the house of the best linen manufacturer and eminent brands. Confused, you ask for a recommendation and the seller suggests you pick a Turkish cotton bath towel. “It’s soft, plush, absorbent and long-lasting”, he says.